Brand Owners Need to Be Reliable Victims

During the past 10 years, brand owners have become increasingly demanding. The demand for "more" has been a drumbeat: Law enforcement needs to prosecute more counterfeiters. Legislators need to pass more laws. Government needs to devote more resources. Those who demand more are right. Law...

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Bibliographic Details
Published in:The National Law Journal & Legal Times 2015-02, Vol.37 (24), p.11
Main Authors: Cooper, David R, Nelson, Richard J
Format: Article
Language:English
Subjects:
Brands
Counterfeiting
Criminal investigations
Intellectual property
Law enforcement
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Summary:During the past 10 years, brand owners have become increasingly demanding. The demand for "more" has been a drumbeat: Law enforcement needs to prosecute more counterfeiters. Legislators need to pass more laws. Government needs to devote more resources. Those who demand more are right. Law enforcement should do more investigations, laws can be improved and more governmental resources can certainly be brought to the battle against counterfeits. But that is only one part of the equation. Brand owners can and must do more, as well. Brand owners must be reliable victims. During the past 10 years, the subject of private and public cooperation has been subject to wide discussion. Still, it would appear that some rights holders have yet to fully grasp the challenge. For rights holders to leverage these opportunities, perceptions need to change. Nobody, no organization, no group is above the law. Laws exist to protect the innocent and also to temper the overzealous.
ISSN:2163-8756