Marks & Spencer launches M&S Baby: What do retailers need to know?

Avent, BabyBjörn, Dr Brown's, East Coast Nursery, Joie, MAM, Skip Hop and Vital Baby.Why has M&S chosen to launch into the baby and maternity category? M&S seems to be hoping to take advantage of a struggling market - many maternity specialists have had a tough time of late.

Bibliographic Details

Published in:	Retail Week 2014-10
Main Author:	Holland, Tiffany
Format:	Article
Language:	eng
Subjects:	Babies Competition Grandparents
Online Access:	Get full text
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