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'[BRYCE KEANE] is the social secretary for London's tech community,' says BBC News technology reporter Dave Lee. 'He has shifted technology PR away from tacky gimmicks and stunts to events that actually seek to benefit both the companies that want promotion and the journalists wh...

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Bibliographic Details
Published in:PR Week 2013, p.50
Format: Newsletterarticle
Language:eng
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Summary:'[BRYCE KEANE] is the social secretary for London's tech community,' says BBC News technology reporter Dave Lee. 'He has shifted technology PR away from tacky gimmicks and stunts to events that actually seek to benefit both the companies that want promotion and the journalists who attend them.'
ISSN:0267-6087
0267-6087