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'[BRYCE KEANE] is the social secretary for London's tech community,' says BBC News technology reporter Dave Lee. 'He has shifted technology PR away from tacky gimmicks and stunts to events that actually seek to benefit both the companies that want promotion and the journalists wh...
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Published in: | PR Week 2013, p.50 |
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Format: | Newsletterarticle |
Language: | eng |
Subjects: | |
Online Access: | Get full text |
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Summary: | '[BRYCE KEANE] is the social secretary for London's tech community,' says BBC News technology reporter Dave Lee. 'He has shifted technology PR away from tacky gimmicks and stunts to events that actually seek to benefit both the companies that want promotion and the journalists who attend them.' |
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ISSN: | 0267-6087 0267-6087 |