Service In 3D; MidUSA Goes High Tech With High Touch

In what marks a first in the credit union industry, MidUSA CU has instituted a high-definition 3D technology interface that places life-size, real-time financial experts, complete with eye contact and theater quality sound, in branch locations. "We were looking to a solution that would allow us...

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Bibliographic Details
Published in:Credit Union Journal 2013-08, Vol.17 (32), p.1
Main Author: King, W B
Format: Article
Language:eng
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Summary:In what marks a first in the credit union industry, MidUSA CU has instituted a high-definition 3D technology interface that places life-size, real-time financial experts, complete with eye contact and theater quality sound, in branch locations. "We were looking to a solution that would allow us to build and enhance member relations and not simply offload transactions to a technology device," said MidUSA CU's President and CEO, Jim Miles. The solution to which MidUSA has turned is 3D OmniSuite, a state-of-the-art virtual transaction portal developed by Buffalo Pacific, LLC and Telepresence Technologies, LLC. The selection of MidUSA as the first credit union was due, in part, to Buffalo Pacific CEO David Allen being one of the credit union's approximate 17,000 members. With six branches and 54 employees, the $190 million credit union was seeking a method in which experienced employees were readily accessible for members.
ISSN:1521-5105