Reputation Survey: BBC - Public regard for BBC undermined by Savile

Reputation Survey: BBC - Public regard for BBC undermined by Savile

The clumsy handling of criticism is all the more surprising when we consider the BBC's enviable PR resource. The PR team isn't directly responsible for editorial decisions, of course, but if it can't make a difference when an editorial crisis ensues then the director-general might be...

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Bibliographic Details
Published in:PR Week 2013, p.28
Format: Newsletterarticle
Language:eng
Subjects:
Polls & surveys
Reputations
Scandals
Surveys
Television broadcasting
Online Access:Get full text
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Summary:The clumsy handling of criticism is all the more surprising when we consider the BBC's enviable PR resource. The PR team isn't directly responsible for editorial decisions, of course, but if it can't make a difference when an editorial crisis ensues then the director-general might be tempted to ask what its in-house comms team is for.
ISSN:0267-6087
0267-6087