O'Keefe Reinhard Paul open Chicago shop; Trio of Draft vets front Interpublic-backed agency with built-in ties to Taco Bell

Backed by Interpublic Group of Cos. and opening this week in Chicago's West Loop is a rare startup in a land of agency giants: O'Keefe Reinhard & Paul. One of the partners is Matt Reinhard, son of ad legend and DDB Worldwide Chairman Emeritus Keith Reinhard. He joins Interpublic's...

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Bibliographic Details
Published in:	Advertising Age 2013-03, Vol.84 (11), p.8
Main Author:	Morrison, Maureen
Format:	Article
Language:	eng
Subjects:	Advertising agencies Buildings and facilities Contracts Executives Restaurant industry Startups
Online Access:	Get full text
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Summary:	Backed by Interpublic Group of Cos. and opening this week in Chicago's West Loop is a rare startup in a land of agency giants: O'Keefe Reinhard & Paul. One of the partners is Matt Reinhard, son of ad legend and DDB Worldwide Chairman Emeritus Keith Reinhard. He joins Interpublic's former chief growth officer, Nick Paul, and ex-U.S. creative chief, Tom O'Keefe, reuniting three execs who once worked together at DraftFCB.
ISSN:	0001-8899 1557-7414