The Wild World of Global Distribution

The Wild World of Global Distribution

Buying/marketing groups are thriving around the world, too. IMARK recently joined IMELCO, a 20-year-old consortium of 12 buying/marketing groups from 16 European countries and Australia that in 2011 had combined sales of an estimated $8.4 billion. IMELCO's member associations include the United...

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Bibliographic Details
Published in:Electrical Wholesaling 2012-10, Vol.93 (10), p.34
Main Author: Lucy, Jim
Format: Magazinearticle
Language:eng
Subjects:
Acquisitions & mergers
Associations
Cooperatives
Electrical equipment
Exports
International marketing
Marketing
Wholesale industry
Wholesalers
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Summary:Buying/marketing groups are thriving around the world, too. IMARK recently joined IMELCO, a 20-year-old consortium of 12 buying/marketing groups from 16 European countries and Australia that in 2011 had combined sales of an estimated $8.4 billion. IMELCO's member associations include the United Kingdom's Associated National Electrical Wholesalers (ANEW), which according to its website (www.anew.co.uk) has 37 members with 300 branches, and GEMCELL, an Australian buying/marketing group with 34 members operating 258 locations. According to information on IMELCO's website (www.imelco.de/en), ANEW accounts for an estimated $853 million in sales and GEMCELL's members combined do an estimated $754 million in sales. Despite the sluggish economic conditions in the United States, it still remains an attractive market for exporters of electrical products from outside North America. You only have to walk several aisles of trade shows like LightFair or SolarPower to realize just how many manufacturers in these markets want to build their businesses in the United States,. Manufacturers of LEDs and photovoltaic panels from Pacific Rim countries are flooding the market with their products, manufactured either under private labels by U.S. manufacturers or under their own brands. These are just the latest examples of market niches under assault by manufacturers that can offer less-expensive products than U.S.-based companies because of their lower wages and other manufacturing costs. They also exemplify just how global the electrical wholesaling industry has become.
ISSN:0013-4430
2771-6414