'CEOs must take marketing cue from Apple's Steve Jobs'

Chief executives at major brands should take on a Steve Jobs-esque interest in marketing at their organisations, rather than just delegating all responsibility to a senior marketer, according to Apple's veteran agency ad executive Ken Segall. As former creative director at ad agency TBWA/Chiat/...

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Bibliographic Details
Published in:	Marketing Week 2012-05, p.4
Main Author:	Handley, Lucy
Format:	Magazinearticle
Language:	eng
Subjects:	Advertising agencies Advertising executives Brand name products Chief executive officers Corporate planning Employment Marketing Organization development
Online Access:	Get full text
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Summary:	Chief executives at major brands should take on a Steve Jobs-esque interest in marketing at their organisations, rather than just delegating all responsibility to a senior marketer, according to Apple's veteran agency ad executive Ken Segall. As former creative director at ad agency TBWA/Chiat/Day, Segall worked with Jobs for more than 12 years and was responsible for naming the iMac and helped create its Think Different ad campaign.
ISSN:	0141-9285