The PR Week Power Book 2012

The best PR campaign in 2011 was... I think the charity sector yet again landed some brilliant PR-led initiatives. I loved Age UK's 'Spread the Warmth' campaign with 'Donate a Coat' - or, in Helen Mirren's case 'that bikini'.

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Bibliographic Details
Published in:PR Week 2012-01, p.18
Format: Article
Language:eng
Subjects:
Age
Online Access:Get full text
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Summary:The best PR campaign in 2011 was... I think the charity sector yet again landed some brilliant PR-led initiatives. I loved Age UK's 'Spread the Warmth' campaign with 'Donate a Coat' - or, in Helen Mirren's case 'that bikini'.
ISSN:0267-6087
0267-6087