The PR Week Power Book 2012
The best PR campaign in 2011 was... I think the charity sector yet again landed some brilliant PR-led initiatives. I loved Age UK's 'Spread the Warmth' campaign with 'Donate a Coat' - or, in Helen Mirren's case 'that bikini'.
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Published in: | PR Week 2012-01, p.18 |
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Format: | Article |
Language: | eng |
Subjects: | |
Online Access: | Get full text |
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Summary: | The best PR campaign in 2011 was... I think the charity sector yet again landed some brilliant PR-led initiatives. I loved Age UK's 'Spread the Warmth' campaign with 'Donate a Coat' - or, in Helen Mirren's case 'that bikini'. |
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ISSN: | 0267-6087 0267-6087 |