Building consumer self-control: The effect of self-control exercises on impulse buying urges

In this research, the effects of self-control exercises on impulse buying urges are examined. Drawing on the strength model of self-control (Baumeister and Heatherton 1996, Psychological Inquiry 7:1-15), the present paper aims to shed light on impulsive buying by exploring the impact of enhancement...

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Bibliographic Details

Published in:	Marketing letters 2012-03, Vol.23 (1), p.61-72
Main Authors:	Sultan, Abdullah J., Joireman, Jeff, Sprott, David E.
Format:	Article
Language:	eng
Subjects:	Behavior Business and Management Cognition Commercial regulation Consumer behavior Consumer behaviour Consumer research Consumer spending Consumers Control theory Decision making Emotions Exercise Impulse buying Marketing Marketing research Personality psychology Posture Regulation Self Self control Social psychology Students
Online Access:	Get full text
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