Grammy awards: more than just show
Years ago, many complained about the increased number of performances and the lack of actual award presentations on the telecast. But you know what happened? Viewership increased and record sales went up post-show. For the past two years, Billboard has rated the Top 50 outlets/ appearances leading t...
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| Published in: | The Mix (Berkeley, Calif.) Calif.), 2012-02, Vol.36 (2), p.6-6 |
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| Main Author: | |
| Format: | Magazinearticle |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Years ago, many complained about the increased number of performances and the lack of actual award presentations on the telecast. But you know what happened? Viewership increased and record sales went up post-show. For the past two years, Billboard has rated the Top 50 outlets/ appearances leading to bumps in sales for any artist. Number One, far and away - ahead of heavy rotation on Pandora, Top 40 radio, festival headlining, or getting a song on Glee or American Idol - is an appearance on the Grammy telecast. No question, we'd all like to see our peers in Best Engineered, Non-Classical, or Producer of the Year get their moment in the primetime sun. The Grammys recognized this and put together a dynamite online presentation of what they call the "pre-telecast." You can go to grammy.com hours before the main show and stream the complete awards presentation. Every category. It's fun, it moves quickly and our peers do get their moment. |
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| ISSN: | 0164-9957 |