Alpha retail format aims to boost on-pack promo area

"We had the Z-Card product and this is a product in a similar vein to that - something unique that we can offer. Potentially there is a lot more to do with this machine as well, we won't just stop here it is an ongoing process, in a way the market will dictate where we go with this."

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Bibliographic Details
Published in:Print week 2011-08, p.12
Main Author: Defries, Melanie
Format: Magazinearticle
Language:English
Subjects:
Mass media industry
Packaging
Printing industry
Product introduction
Technology application
Online Access:Get full text
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Description
Summary:"We had the Z-Card product and this is a product in a similar vein to that - something unique that we can offer. Potentially there is a lot more to do with this machine as well, we won't just stop here it is an ongoing process, in a way the market will dictate where we go with this."
ISSN:1350-9829