Moving Beyond Deliberative Control of Impulses: The Effect of Construal Levels on Evaluative Associations in Self-Control Conflicts

Many prominent models propose that selfcontrol requires deliberative control of impulses. We propose that people s subjective mental construals of events can alter temptation impulses without requiring conscious deliberation. Research has indicated that high-level construals (subjective mental repre...

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Bibliographic Details
Published in:Psychological science 2009-07, Vol.20 (7), p.799-804
Main Authors: Fujita, Kentaro, Han, H. Anna
Format: Article
Language:eng
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Summary:Many prominent models propose that selfcontrol requires deliberative control of impulses. We propose that people s subjective mental construals of events can alter temptation impulses without requiring conscious deliberation. Research has indicated that high-level construals (subjective mental representations that capture the core, essential, and abstract features of events) lead to greater self-control than low-level construals (representations that capture secondary, incidental, and concrete features). We demonstrate that higher-level construals make it easier for people to associate temptations with negativity, as measured by the Implicit Association Test, and that, in turn, these construal-dependent changes in evaluative associations promote self-control. These findings indicate that subjective construals can influence selfcontrol without conscious deliberation.
ISSN:0956-7976
1467-9280