Down to earth: applying business principles to environmental management

Although [Forest L. Reinhardt] acknowledges the importance of ethics and law, this is a book grounded in economics. On a micro or macro level, however, improved environmental performance should not, of course, be limited to situations in which improved returns to ownership are also possible. Just lo...

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Bibliographic Details
Published in:Alternatives Journal 2001-06, Vol.27 (3), p.41-42
Main Authors: Reinhardt, est L, Porter, Jim
Format: Article
Language:English
Subjects:
Economic impact
Environmental protection
Online Access:Get full text
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Summary:Although [Forest L. Reinhardt] acknowledges the importance of ethics and law, this is a book grounded in economics. On a micro or macro level, however, improved environmental performance should not, of course, be limited to situations in which improved returns to ownership are also possible. Just look around - there are countless examples of environmental indifference, not to mention exploitation, funding returns to business owners. Too often environmental misfeasance in the name of the buck captures the market's attention only when miscues reach dramatic proportion. Readers of Down to Earth will learn that it doesn't have to be this way. Creative managers can often produce a complementary relationship between high-level environmental performance and profitability. In demonstrating how this can be accomplished, this book makes a splendid contribution.
ISSN:1205-7398