Dealing with Diversity: Recruiting Churches and Women for a Randomized Trial of Mammography Promotion

There is little documentation about the recruitment process for church-based health education programs. In this study, the authors recruit African American, Latino, and white churches and women members (age 50 to 80) for a randomized church-based trial of mammography promotion in Los Angeles County....

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Bibliographic Details
Published in:Health education & behavior 2000-10, Vol.27 (5), p.632-648
Main Authors: Derose, Kathryn Pitkin, Hawes-Dawson, Jennifer, Fox, Sarah A., Maldonado, Noris, Tatum, Audrey, Kington, Raynard
Format: Article
Language:English
Subjects:
Aged
Biological and medical sciences
Breast Neoplasms - prevention & control
Community action
Community Health Planning
Community-Institutional Relations
Ethnic Groups
Female
General aspects
Gynecology. Andrology. Obstetrics
Health education
Health Education - organization & administration
Health Promotion - organization & administration
Health Services Research
Humans
Los Angeles
Mammary gland diseases
Mammography
Mammography - utilization
Medical sciences
Middle Aged
Motivation
Patient Selection
Planification. Prevention (methods). Intervention. Evaluation
Public health. Hygiene
Public health. Hygiene-occupational medicine
Recruitment
Religion
Tumors
Volunteers
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Summary:There is little documentation about the recruitment process for church-based health education programs. In this study, the authors recruit African American, Latino, and white churches and women members (age 50 to 80) for a randomized church-based trial of mammography promotion in Los Angeles County. Efforts to enhance recruitment began 10 months before churches were invited to participate and included a variety of community-based strategies. Subsequently, 45 churches were recruited over a 5-month period through group pastor breakfast meetings and church-specific follow-up. In close collaboration with the 45 churches, the authors administered church-based surveys over 6 months and identified 1,967 age-eligible women who agreed to be contacted by the program team. It was found that an extended resource intensive period of relationship-building and community-based activities were necessary to conduct church-based programs effectively, particularly among older and ethnically diverse urban populations.
ISSN:1090-1981
1552-6127
DOI:10.1177/109019810002700508