Public Diplomacy and Soft Power

Public Diplomacy and Soft Power

Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a l...

Full description

Saved in:
Bibliographic Details
Published in:The Annals of the American Academy of Political and Social Science 2008-03, Vol.616 (1), p.94-109
Main Author: Nye, Joseph S.
Format: Article
Language:eng
Subjects:
Broadcasting
Broadcasting industry
Coercion
Cold wars
Culture
Diplomacy
Energy resources
Foreign Policy
Influence
International politics
Negotiation
Political Power
Propaganda
Public diplomacy
Public Sphere
Soft power
Terrorism
Theorizing Public Diplomacy
War
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the current overreliance on hard power alone is not the path to success. Public diplomacy is an important tool in the arsenal of smart power, but smart public diplomacy requires an understanding of the roles of credibility, self-criticism, and civil society in generating soft power.
ISSN:0002-7162
1552-3349