New Technologies and International Broadcasting: Reflections on Adaptations and Transformations

International broadcasters, like all media institutions, adjust to reflect the existence of new distribution technologies. Technological change is part of a new media landscape that has rendered older definitions and contexts of international broadcasting insufficient. The pace and extent of adjustm...

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Bibliographic Details
Published in:	The Annals of the American Academy of Political and Social Science 2008-03, Vol.616 (1), p.150-172
Main Authors:	Price, Monroe E., Haas, Susan, Margolin, Drew
Format:	Article
Language:	eng
Subjects:	Board of Governors of the Federal Reserve System Broadcasting Broadcasting industry Diplomacy Discourse analysis Emerging technology Government Institutions Internet Mass Media News content Organizational Structure Public diplomacy Radio Technology Technology adoption Television broadcasting Tools of Public Diplomacy United States
Online Access:	Get full text
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Summary:	International broadcasters, like all media institutions, adjust to reflect the existence of new distribution technologies. Technological change is part of a new media landscape that has rendered older definitions and contexts of international broadcasting insufficient. The pace and extent of adjustment differs among the players. Adaptations range from the superficial to the highly integrative and, on the other hand, from the merely adaptive to the pervasively transformative. Can one compare, among institutions, how this process takes place and what factors influence the patterns of accomodation? Theories of organizational structure shed light on which factors lead international broadcasters to which path. This article considers U.S. international broadcasting as a model to tease out some of these factors, among them organizational complexity, political influence, and control and contradictions embedded in institutional purpose. In this scenario, technological adaptation can mask a critical need to address institutional transformation.
ISSN:	0002-7162 1552-3349