Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

The authors propose an alternative conceptualization to the Strack, Werth, and Deutsch (2006) model. This alternative conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses affects self-regulatory behavior. A set of future research...

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Bibliographic Details
Published in:	Journal of consumer psychology 2006, Vol.16 (3), p.224-231
Main Authors:	MacInnis, Deborah J., Patrick, Vanessa M.
Format:	Article
Language:	eng
Subjects:	Affect Consumer behavior Forecasting techniques Impulse control disorders Impulsivity Psychological aspects Research Dialogue Selfregulation Studies
Online Access:	Get full text
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Summary:	The authors propose an alternative conceptualization to the Strack, Werth, and Deutsch (2006) model. This alternative conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses affects self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that of Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying), and (c) deliberative processing linked to impulse control (or lack thereof).
ISSN:	1057-7408 1532-7663