Cultural influences on consumer satisfaction with impulse and planned purchase decisions

This study examines factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase. Data was collected in four countries — the USA, Australia, Singap...

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Bibliographic Details
Published in:	Journal of business research 2008-03, Vol.61 (3), p.265-272
Main Authors:	Lee, Julie Anne, Kacen, Jacqueline J.
Format:	Article
Language:	eng
Subjects:	Australia Comparative analysis Consumer behavior Consumer behaviour Consumers Cross-national analysis Culture Customer satisfaction Customer service Discriminant analysis Impulse buying Impulse purchase Malaysia Satisfaction Shopping Singapore Social psychology Studies U.S.A
Online Access:	Get full text
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Summary:	This study examines factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase. Data was collected in four countries — the USA, Australia, Singapore, and Malaysia. The results indicate that overall, consumers are differentially influenced by others in planned and impulse purchase situations, even after controlling for price. These differential influences can be explained by culture. Compared to more individualist consumers, more collectivist consumers are likely to be more satisfied with an impulse purchase when another person is present at the time of purchase.
ISSN:	0148-2963 1873-7978