Smart alliance: how a global corporation and environmental activists transformed a tarnished brand

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Bibliographic Details
Published in:European review of Latin American and Caribbean studies 2006, Vol.81, p.97-113
Main Authors: Taylor, J G, Scharlin, P J, Jansen, Kees
Format: Review
Language:English
Subjects:
Activism
Enterprises
Environmentalism
Globalization
Online Access:Get full text
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ISSN:0924-0608