Improving consumer marketing, persuasion and management effectiveness

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Bibliographic Details
Published in:Journal of promotion management 2006-01, Vol.12 (2), p.3-135
Main Authors: Myers, Chris A, Hamula, Scott R, Potter, Robert F, Schildge, George, Tipps, Steven W, Berger, Paul D, Weinberg, Bruce D, Maldonado, Rachel, Muehling, Darrel D, Auken, Stuart Van, Adams, Arthur J, Stanton, John L, Herbst, Kenneth C
Format: Article
Language:English
Subjects:
Advertising
Audience
Broadcasting
Consumer goods
Consumer preferences
Management science
Marketing
Perception
Radio
Sales
Social identity
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ISSN:1049-6491