Enhancing Response Rates On Surveys Among Business Executives

Extremely high response rates ranging from 75 to 86 percent were obtained in three surveys among executives. While great diligence was exercised in following up respondents, a very potent motivator for respondents appeared to be the initial letter from a prestigious source. The components of the let...

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Bibliographic Details
Published in:The Journal of business & industrial marketing 1986, Vol.1 (1), p.47-50
Main Author: Zdep, Stanley M
Format: Article
Language:English
Subjects:
Data collection
Effectiveness
Executives
Polls & surveys
Procedures
Response rates
Sampling
Techniques
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Online Access:Get full text
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Summary:Extremely high response rates ranging from 75 to 86 percent were obtained in three surveys among executives. While great diligence was exercised in following up respondents, a very potent motivator for respondents appeared to be the initial letter from a prestigious source. The components of the letter and their generality to other surveys are discussed in detail.
ISSN:0885-8624
2052-1189
DOI:10.1108/eb006012