The Effect of Multiknowledge Individuals on Performance in Cross-Functional New Product Development Teams

This study examines the effect of multiknowledge individuals (especially those possessing both marketing and technological knowledge) on performance in cross‐functional new product development teams. A survey of 62 cross‐functional teams shows that the proportion of multiknowledge individuals has an...

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Bibliographic Details
Published in:The Journal of product innovation management 2009-01, Vol.26 (1), p.86-96
Main Authors: Hyung-Jin Park, Michael, Lim, Jong Won, Birnbaum-More, Philip H.
Format: Article
Language:English
Subjects:
Impact analysis
Information sharing
Innovations
Product development
Self directed work teams
Studies
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Summary:This study examines the effect of multiknowledge individuals (especially those possessing both marketing and technological knowledge) on performance in cross‐functional new product development teams. A survey of 62 cross‐functional teams shows that the proportion of multiknowledge individuals has an indirect positive effect through information sharing on product innovativeness and a direct positive effect on time efficiency of new product development teams.
ISSN:0737-6782
1540-5885
DOI:10.1111/j.1540-5885.2009.00336.x