European Journal of Marketing

Considers the more recent literature concerning the measurement of service quality, and questions whether there has been real research progression.

Bibliographic Details

Published in:	Marketing intelligence & planning 1992-07, Vol.10 (7), p.5-7
Main Authors:	Gilmore, Audrey, Carson, David
Format:	Article
Language:	eng
Subjects:	Consumers Correlation analysis Customer satisfaction Customer services Market strategy Marketing Measurement Perceptions Quality of service Service quality Services marketing Variables
Online Access:	Get full text
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