Marketing and sustainability

Purpose - The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.Design methodology approach - An opinion piece, that presents the views of four authors on the current state of the debate in this field.Findings - There is l...

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Bibliographic Details
Published in:	Marketing intelligence & planning 2008-03, Vol.26 (2), p.123-130
Main Authors:	Jones, Peter, Clarke-Hill, Colin, Comfort, Daphne, Hillier, David
Format:	Article
Language:	eng
Subjects:	Academic marketing Consumption Customers Environmental economics Environmental management Green marketing Marketing Natural resources Quality of life Supply chains Sustainable development
Online Access:	Get full text
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Summary:	Purpose - The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.Design methodology approach - An opinion piece, that presents the views of four authors on the current state of the debate in this field.Findings - There is little consensus on these matters. There are those who believe that marketing and sustainability simply cannot be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption.Originality value - The paper opens up the debate on a subject that is clearly going to be high on the agenda for years to come.
ISSN:	0263-4503 1758-8049