European Journal of Marketing
Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector.
Saved in:
Published in: | Marketing intelligence & planning 1993-06, Vol.11 (6), p.5-7 |
---|---|
Main Authors: | , |
Format: | Article |
Language: | eng |
Subjects: | |
Online Access: | Get full text |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | Argues that some radically new thinking is needed in the provision
of training for marketing managers, and supports the argument with
experience gained in the SME sector. |
---|---|
ISSN: | 0263-4503 1758-8049 |