Understanding The Post-Recession Consumer

The recession hasn't so much put an end to a party as sobered it up, propelling some consumer trends forward while slowing, halting, or even reversing others in ways that will affect their trajectory in and after the recovery. Of the dozens of trends we follow, we've identified eight that...

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Bibliographic Details
Published in:Harvard business review 2009-07, Vol.87 (7, 8), p.106
Main Authors: Flatters, Paul, Willmott, Michael
Format: Magazinearticle
Language:English
Subjects:
Consumer behavior
Consumer spending
Economic impact
Recessions
Online Access:Get full text
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Summary:The recession hasn't so much put an end to a party as sobered it up, propelling some consumer trends forward while slowing, halting, or even reversing others in ways that will affect their trajectory in and after the recovery. Of the dozens of trends we follow, we've identified eight that we believe will be substantially affected by this recession. The trends include. 1. A demand for simplicity. 2. A focus on the boardroom. 3. Discretionary thrift. 4. Mercurial consumption. 5. Green consumerism. 6. The decline of deference. 7. Ethical consumerism. 8. Extreme-experience seeking.
ISSN:0017-8012