Drawing up architects plans
In the hard-fought, but potentially lucrative, weekly construction news market, publisher Morgan-Grampian finally abandoned the burden of supporting its Construction Weekly in March 1994. After 5 recession-ridden years of attempting to break into a duopoly dominated by Thomson's paid-for Constr...
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| Published in: | Marketing (London) 1994-07, p.35 |
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| Main Author: | |
| Format: | Magazinearticle |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | In the hard-fought, but potentially lucrative, weekly construction news market, publisher Morgan-Grampian finally abandoned the burden of supporting its Construction Weekly in March 1994. After 5 recession-ridden years of attempting to break into a duopoly dominated by Thomson's paid-for Construction News and Reed's controlled circulation Contract Journal, Morgan-Grampian shut the title by selling it to rival Reed. Yet just as Construction Weekly was folding, another architectural magazine - Perspectives - was launched. The 3 main weekly titles targeting architects - Building, Architects Journal, and Building Design - have all recently seen editorial flux, says architect Maxwell Hutchinson. Despite the demise of Construction Weekly at the other end of the sector, Morgan-Grampian remains firmly entrenched in the architectural press marketplace, with monthly titles to add to its Building Design weekly title. Publishing house The Building Group and EMAP, with Architects Journal and the monthly Architectural Review, are the other dominant publishers. |
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| ISSN: | 0025-3650 |