The Selling of Scandinavia
The successful marketing strategy devised by the Scandinavian Tourist Boards, an organization comprised of the national tourist boards of all five Nordic countries, is discussed. The strategy resulted in remarkably positive notions that are firmly set in the minds of American tourists.
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| Published in: | Scandinavian review 1994-10, Vol.82 (2), p.75 |
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| Main Author: | |
| Format: | Magazinearticle |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | The successful marketing strategy devised by the Scandinavian Tourist Boards, an organization comprised of the national tourist boards of all five Nordic countries, is discussed. The strategy resulted in remarkably positive notions that are firmly set in the minds of American tourists. |
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| ISSN: | 0098-857X |