planted planet

"Trees are part of the lifeblood of our industry," says Dean Jerrehian, president of Jade Yoga, which manufactures PVC-free yoga mats from rubber trees. Jerrehian, a former lawyer for the Environmental Protection Agency, explains that he decided to plant a tree for every mat sold. Through...

Full description

Saved in:
Bibliographic Details
Published in:Yoga journal 2008-06 (211), p.120
Main Author: Acker, Sarah
Format: Magazinearticle
Language:English
Subjects:
Nonprofit organizations
Reforestation
Trees
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:"Trees are part of the lifeblood of our industry," says Dean Jerrehian, president of Jade Yoga, which manufactures PVC-free yoga mats from rubber trees. Jerrehian, a former lawyer for the Environmental Protection Agency, explains that he decided to plant a tree for every mat sold. Through a partnership with Trees for the Future, Jade Yoga has planted more than 20,000 trees since the initiative launched in 2006.
ISSN:0191-0965