"I Wish We Had Never Done Retail"

In July 2017, thousands of LSTN wireless headphones will roll out in Delta's first-class cabins. The partnership is a coup for any entrepreneur, but especially so for cofounders Joe Huff and Bridget Hilton. It's the result of them rethinking their business - and abandoning everything they...

Full description

Saved in:
Bibliographic Details
Published in:Entrepreneur (Santa Monica, Calif.) Calif.), 2017-04, p.24
Main Author: Zissu, Alexandra
Format: Magazinearticle
Language:English
Subjects:
Headphones
Marketing
Retail sales
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In July 2017, thousands of LSTN wireless headphones will roll out in Delta's first-class cabins. The partnership is a coup for any entrepreneur, but especially so for cofounders Joe Huff and Bridget Hilton. It's the result of them rethinking their business - and abandoning everything they thought they knew about how to sell headphones. When they launched their audio company in 2012, they thought retail was the surefire route to customers. "We figured, naively, that it was the only true way to scale," says Hilton.
ISSN:0163-3341