Effects of Corporate Social Responsibility Actions on South Korean Adolescents’ Perceptions in the Food Industry

Our objective in this study is to understand how adolescents respond to the food industry’s corporate social responsibility (CSR) activities, especially the effects of such activities on consumers’ emotional responses, perceived authenticity, and attitudes toward the company. Understanding which typ...

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Bibliographic Details
Published in:Sustainability 2017, Vol.9 (2), p.176-176
Main Authors: Lim, Mi-Hee, Kang, Yeong, Kim, Yura
Format: Article
Language:English
Subjects:
Adolescents
Attitudes
Fast food industry
Food processing industry
Marketing
Nutrition
Social responsibility
Sustainability
Teenagers
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Summary:Our objective in this study is to understand how adolescents respond to the food industry’s corporate social responsibility (CSR) activities, especially the effects of such activities on consumers’ emotional responses, perceived authenticity, and attitudes toward the company. Understanding which types of CSR actions most influence adolescents is important for managers. This study examines adolescents’ responses to three types of CSR actions (career-related, environment-related, and wellbeing-related) across two types of products (unhealthy and healthy foods). We find that CSR actions related to career issues have the greatest effects on adolescents’ emotional responses, perceived authenticity,and attitudes toward a company under the condition of healthy food products. In other words, when a healthy food company offers a career-related CSR program, adolescents have better responses than when an unhealthy food company offers the same CSR program.
ISSN:2071-1050
2071-1050
DOI:10.3390/su9020176