(Re) Framing Women and Network News: A Comparative Analysis

Using a postmodern feminist lens and framing theory, this article compares and contrasts press coverage of Katie Couric and Diane Sawyer through textual analysis to show how each woman was cast differently during their initial four months of their tenures as network news anchors, thereby perhaps exp...

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Bibliographic Details
Published in:Women's studies 2014-08, Vol.43 (6), p.712-732
Main Authors: Kern, Rebecca, Mishra, Suman
Format: Article
Language:English
Subjects:
Comparative analysis
Comparative studies
Couric, Katie
Discourse analysis
Feminism
Journalism
Journalists
Media
Media coverage
Networks
News
Sawyer, Diane
Television networks
Television news
Women
Women's studies
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Summary:Using a postmodern feminist lens and framing theory, this article compares and contrasts press coverage of Katie Couric and Diane Sawyer through textual analysis to show how each woman was cast differently during their initial four months of their tenures as network news anchors, thereby perhaps experiencing different level of success. This comparison is important as women have achieved greater visibility within network news in the last two decades and with this increase, gender alone can no longer be the focus of power hierarchies in network news environments, particularly those in front of the camera because of the entanglements with economic considerations.
ISSN:0049-7878
1547-7045
DOI:10.1080/00497878.2014.921513