Coping with HIV/AIDS: A multimodal discourse analysis of selected HIV/AIDS posters in south-western Nigeria

This article explores the communicative acts employed in the creation of HIV/AIDS posters which focus on people living with HIV/AIDS (PLWHA) and their relatives/friends and investigates the generic structure of these posters. Van Leeuwen's multimodal communicative acts and Yuen's Generic S...

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Bibliographic Details
Published in:Discourse & society 2013-11, Vol.24 (6), p.810-827
Main Authors: Oyebode, Oluwabunmi, Unuabonah, Foluke O
Format: Article
Language:English
Subjects:
Acquired Immune Deficiency Syndrome
Advertisements
Advertising
Advertising campaigns
AIDS
Children
Coping
Counseling
Counselling
Discourse
Discourse Analysis
Friendship
Graphics
HIV
Hospitals
Human immunodeficiency virus
Information dissemination
Language
Linguistics
Nigeria
Public health
Semiotics
Sexually transmitted diseases
Tuberculosis
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Summary:This article explores the communicative acts employed in the creation of HIV/AIDS posters which focus on people living with HIV/AIDS (PLWHA) and their relatives/friends and investigates the generic structure of these posters. Van Leeuwen's multimodal communicative acts and Yuen's Generic Structure Potential of printed advertisements serve as the theoretical framework for the study. The data include six purposively selected HIV/AIDS posters which focus on educating and counselling PLWHA, obtained from two state hospitals in south-western Nigeria. The multimodal communicative acts include those of instructing, advising, beckoning, encouraging, warning and informing. Lead, Emblem, Announcement and Enhancer are obligatory elements while Display, Tag and Call-and-Visit Information are optional elements. The study shows that there is heavy reliance on semiotic resources which signal the intended meaning of the producers of the posters.
ISSN:0957-9265
1460-3624
DOI:10.1177/0957926513503269