Farmers’ markets in Prague: a new challenge within the urban shoppingscape

Farmers’ markets are a relatively recent phenomenon in Prague, Czechia. The first of them was opened in the autumn of 2009, but the real boom started in the spring/summer of 2010. The survey introduced in this paper is concerned with the study of alternative food networks and farmers’ markets. It of...

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Bibliographic Details
Published in:Agriculture and human values 2013-06, Vol.30 (2), p.179-191
Main Authors: Spilkova, Jana, Fendrychova, Lenka, Syrovatkova, Marie
Format: Article
Language:English
Subjects:
Agricultural Economics
autumn
Consumer behavior
Consumers
Consumption
cultural environment
Education
Ethics
Evolutionary Biology
Fair trade
farmers
Farmers markets
Food
Food supply
History
interviews
markets
motivation
Natural & organic foods
Philosophy
Polls & surveys
questionnaires
Shopping
society
socioeconomic status
spring
Statistical analysis
summer
Supermarkets
Supply chains
surveys
Transition economies
Trends
Urban areas
Veterinary Medicine/Veterinary Science
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Summary:Farmers’ markets are a relatively recent phenomenon in Prague, Czechia. The first of them was opened in the autumn of 2009, but the real boom started in the spring/summer of 2010. The survey introduced in this paper is concerned with the study of alternative food networks and farmers’ markets. It offers the results of methodological triangulation based on: (1) the data obtained via the questionnaire survey, (2) market organizers’ reflections on the customer structure, motivation for shopping at farmers’ markets and the question of social exclusivity of farmers’ markets in Prague as revealed in interviews, and (3) the field notes from the participant observation at the markets under study. The results show that farmers’ markets are emerging all around Prague in localities of different social status, so the poorer citizens are not necessarily excluded from the access to markets. The differences between markets, in terms of size, range of goods, and term seem to follow the inner city/hinterlands divide rather than the socio-spatial differentiation of the city. New consumer patterns clearly result from the cultural environment, specific context, and also from the different development path of the post-socialist consumer society.
ISSN:0889-048X
1572-8366
DOI:10.1007/s10460-012-9395-5