Consequences of Priming: Judgment and Behavior

Two experiments investigated the judgmental and behavioral consequences of priming a social category. In the first experiment, assimilation and contrast effects of judgment of a target person's hostility obtained following priming with exemplars of, respectively, moderate and extreme levels of...

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Bibliographic Details
Published in:	Journal of personality and social psychology 1986-12, Vol.51 (6), p.1106-1115
Main Author:	Herr, Paul M
Format:	Article
Language:	eng
Subjects:	Applied sciences Behavior Behavior. Attitude Biological and medical sciences Consequence Exact sciences and technology Expectations Fundamental and applied biological sciences. Psychology Hostility Human Interpersonal communication Other techniques and industries Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social Interaction Social Perception Social psychology Social research
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Summary:	Two experiments investigated the judgmental and behavioral consequences of priming a social category. In the first experiment, assimilation and contrast effects of judgment of a target person's hostility obtained following priming with exemplars of, respectively, moderate and extreme levels of the category hostility . The second experiment replicated these findings and, in addition, demonstrated that subjects then behaved consistently with their evaluations of the target person in a social interaction. The results are discussed in terms of the social interaction literature, with category accessibility serving as a means of creating an expectancy for the target's behavior.
ISSN:	0022-3514 1939-1315