Mechanisms to develop a business model through the Internet of things: a multiple case study in manufacturing companies

Companies are looking for opportunities from digital technologies focused on transforming their operations and customer value proposition. IoT solution is a way to develop new services and business models (BM). Literature highlights that research is necessary to discover empirical patterns and tools...

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Bibliographic Details
Published in:Technology analysis & strategic management 2024-10, Vol.36 (10), p.2890-2906
Main Authors: Mattos, Claudia A., Novais Filho, Marivaldo José
Format: Article
Language:English
Subjects:
Business models
Case studies
Companies
Customer services
Customers
Innovations
Internet
Internet of Things
IoT business model
Manufacturing
mechanisms
Partnerships
Transformation
Value
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Summary:Companies are looking for opportunities from digital technologies focused on transforming their operations and customer value proposition. IoT solution is a way to develop new services and business models (BM). Literature highlights that research is necessary to discover empirical patterns and tools for understanding and managing digital Innovation adopted by companies. Thus, this study aims to explore how organisations move into an Internet of things (IoT) environment by structuring new business models and offering innovative and sustainable services identifying mechanisms for deploying IoT BM. This research uses a multiple case study approach with three manufacturing organisations. The contribution of this study is the identification of mechanisms applied for developing an IoT business model. Companies altering model operations and reshaping customer value propositions for building new business models are facilitated by digital transformation. The findings provide mechanisms identified across cases: collaboration via strategic partnerships, incubator companies, acquisition of the startup, exchange knowledge/employee training, Co-innovation: interactions between actors to develop platforms and partnership with Technology Parks.
ISSN:0953-7325
1465-3990
DOI:10.1080/09537325.2023.2177826