Managing multi-sided platforms in an emerging country: challenges, critical success factors and contrasts with traditional companies

PurposeThis paper aims to analyze the main challenges and critical success factors (CSFs) in managing multi-sided platforms (MSP) in Brazil, as well as to understand the differences between this management model and traditional companies.Design/methodology/approachSemi-structured interviews were con...

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Bibliographic Details
Published in:Journal of manufacturing technology management 2024-02, Vol.35 (2), p.247-267
Main Authors: Nobrega, Julio Henrique Costa, Sigahi, Tiago F.A.C., Rampasso, Izabela Simon, Minatogawa, Vinicius Luiz Ferraz, Moraes, Gustavo Hermínio Salati Marcondes de, Ávila, Lucas Veiga, Anholon, Rosley
Format: Article
Language:English
Subjects:
Advanced manufacturing technologies
Business models
Business operations
Competition
Competitive advantage
Content analysis
Customer relationship management
Customer services
Data analysis
Digital technology
Labor supply
Platforms
Qualitative analysis
Sensitivity analysis
Strategic planning
Success factors
User groups
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Summary:PurposeThis paper aims to analyze the main challenges and critical success factors (CSFs) in managing multi-sided platforms (MSP) in Brazil, as well as to understand the differences between this management model and traditional companies.Design/methodology/approachSemi-structured interviews were conducted with experienced professionals in the field, focusing on challenges, CSFs and difficulties in managing MSP businesses. The data were analyzed using a mixed-method approach, involving content analysis for qualitative data and grey relational analysis and sensitivity analysis for quantitative data.FindingsThe experts identified eight CSFs, seven key differences between traditional businesses and MSPs, and five technology-related challenges in managing MSPs. They assessed the main difficulties reported in the literature and ranked them, with the most critical challenges being competition with companies adopting MSP models in the same sector (product/service niche) and the necessity for ongoing process adjustments to accommodate scalability.Originality/valueThis study enhances understanding of CSF, disparities between traditional and MSPs and technology-related challenges in this management model. The results can assist managers in emerging nations in enhancing the performance of MSP operations and can be a resource for researchers studying various contexts and creating company guidelines.
ISSN:1741-038X
1758-7786
DOI:10.1108/JMTM-11-2022-0387