Exploring Gender Differences in the Role of Trait Preferences among Stakeholders in the Rice Value Chain in Ghana

This paper examines the gendered trait preferences for rice and their role in the adoption of improved rice varieties among men and women rice farmers in Ghana. Four hundred rice farm households and 261 consumers were surveyed across 20 communities using a simple random sampling technique. Kendall’s...

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Bibliographic Details
Published in:Sustainability 2023-04, Vol.15 (7), p.6026
Main Authors: Asante, Bright Owusu, Frimpong, Benedicta Nsiah, Asante, Maxwell Darko, Prah, Stephen, Ayeh, Stephen John, Sakyiamah, Bernard, Zenna, Negussie, Mujawamariya, Gaudiose, Tufan, Hale Ann
Format: Article
Language:English
Subjects:
Agriculture
Climate change
Consumer behavior
Consumer preferences
Consumers
Cooking
Demographic aspects
Farmers
Food prices
Food security
Gender
Gender aspects
Gender differences
Grain
Grain industry
Households
Infertility
Marketing research
Plant breeding
Population growth
Preferences
Random sampling
Rice
Sex differences
Statistical sampling
Sustainability
Urbanization
Value chain
Women
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Summary:This paper examines the gendered trait preferences for rice and their role in the adoption of improved rice varieties among men and women rice farmers in Ghana. Four hundred rice farm households and 261 consumers were surveyed across 20 communities using a simple random sampling technique. Kendall’s coefficient of concordance, Tobit, and the multivariate probit regressions were used in the analyses. The results show differences in preferences for cooking quality traits and postharvest traits among men and women farmers. There was also a gender differential in the intensity of purchasing rice among men and women consumers. The results show that rice farmers’ decisions to adopt any of the four varieties—AGRA rice, Jasmine, Togo Marshall, or Amankwatia—are influenced by age, being married or indigenous, years of schooling, off-farm activities, farming experience, household size, farm size, FBO membership, extension contact, market proximity, and access to credit. To improve the rice value chain in Ghana, rice breeding efforts should consider varieties with trait preferences such as being tolerant of pest and diseases, aromatic, early maturing, and tolerance to shattering. However, to enhance the consumption of improved rice varieties, breeding efforts should target varieties that are aromatic, good textured, and have medium-sized grains for female consumers, while for male consumers preferred varieties would be less easily broken, white grain color, translucent, and with short cooking time.
ISSN:2071-1050
2071-1050
DOI:10.3390/su15076026