Female Politicians’ Gendered Communicative Structures: A Multimodal Combination of Masculine Verbal and Feminine Nonverbal Patterns

Female Politicians’ Gendered Communicative Structures: A Multimodal Combination of Masculine Verbal and Feminine Nonverbal Patterns

Recently there has been growing number of women running for national political positions. This study presents multimodal gender communicative-structures of female politicians. We analyzed 80 political interviews by all female politicians who ran for the 20th Knesset in Israel (n=40). The findings re...

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Bibliographic Details
Published in:Israel studies review 2021-12, Vol.36 (3), p.106-140
Main Authors: Grebelsky-Lichtman, Tsfira, Mabar, Keren
Format: Article
Language:eng
Subjects:
Analysis
Cixous, Hélène
Females
Feminism
Gender
Intersectionality
Language
Masculinity
Men
Minority groups
Minority politicians
Multimodality
Nonverbal communication
Political activity
Political aspects
Political communication
Politicians
Politics
Rhetoric
Seniority
Strength
Subconscious
Women
Women in politics
Women politicians
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Summary:Recently there has been growing number of women running for national political positions. This study presents multimodal gender communicative-structures of female politicians. We analyzed 80 political interviews by all female politicians who ran for the 20th Knesset in Israel (n=40). The findings revealed novel integrated structures that combine masculine-verbal and feminine-nonverbal communicative-patterns. Unexpectedly, the adaptation of the mixed multimodal communicativestructure was strongly correlated with power, particularly in terms of seniority. In contemporary political communication, the inclusion of feminine-nonverbal communicative-patterns is a manifestation of political strength rather than of weakness. However, female politicians from cultural minorities express masculine-verbal and nonverbal communication-patterns, constituting the traditional communication-pattern of female politicians, which assumes that the key to female politicians’ success is adopting masculine communicative-structure.
ISSN:2159-0370
2159-0389