A case study on FMEA-based improvement for managing new product development risk

PurposeThe purpose of this paper is to explore the applicability of the failure mode and effects analysis (FMEA) as an effective tool for decreasing failure risk in the early phase of the new product development (NPD), which adds to existing literature on the application of FMEA in NPD.Design/method...

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Bibliographic Details
Published in:The International journal of quality & reliability management 2021-04, Vol.38 (5), p.1130-1148
Main Authors: Moreira, Antonio Carrizo, Ferreira, Luis Miguel D.F, Silva, Pedro
Format: Article
Language:English
Subjects:
Case studies
Competitive advantage
Costs
Design of experiments
Failure
Failure analysis
Failure modes
Product development
Risk assessment
Risk management
Success
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Summary:PurposeThe purpose of this paper is to explore the applicability of the failure mode and effects analysis (FMEA) as an effective tool for decreasing failure risk in the early phase of the new product development (NPD), which adds to existing literature on the application of FMEA in NPD.Design/methodology/approachThrough the application of action research (AR) methodology, it was possible to develop a case study examining the use of FMEA to decrease NPD risk in an early phase of NPD execution.FindingsThe importance and immediate gains of identifying NPD failures support FMEA's usefulness for NPD risk decrease. Moreover, its user-friendliness, timeliness and cost advantages facilitate the introduction of FMEA in the early phase of NPD execution.Originality/valueFMEA is a well-known method used in manufacturing companies to identify and correct failures in products, processes and systems. This article explores the lack of practice-oriented evidence on the use of FMEA in the early phase of NPD execution and provides support to its applicability and effectiveness.
ISSN:0265-671X
1758-6682
DOI:10.1108/IJQRM-06-2020-0201