More than Just a Soft Drink: Coca-Cola and China’s Early Reform and Opening
The beverage and cultural icon known as Coca-Cola returned to the People’s Republic of China (PRC) in January 1979. The month prior, the Coca-Cola Company and the Chinese government had brokered a bombshell agreement, which ended a thirty-year ban on the beverage on the Chinese mainland. Bringing th...
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| Published in: | Diplomatic history 2019-01, Vol.43 (1), p.107-129 |
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| Main Author: | |
| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | The beverage and cultural icon known as Coca-Cola returned to the People’s Republic of China (PRC) in January 1979. The month prior, the Coca-Cola Company and the Chinese government had brokered a bombshell agreement, which ended a thirty-year ban on the beverage on the Chinese mainland. Bringing the world’s most popular soft drink back to the world’s most populous country, the deal appeared telling of the positive state of Sino-American relations and China’s political and economic trajectory. The two countries had just formally established diplomatic relations and were intent on further consolidating ties, while Deng Xiaoping, having risen to... |
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| ISSN: | 0145-2096 1467-7709 |