An analysis of price segmentation in the cruise industry

The cruise industry is a segment within the tourism and hospitality sector, with special characteristics as the accommodation moves from one place to another. The aim of this study is to rank cruise companies’ prices by means of some of their characteristics and attributes. To carry out this researc...

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Bibliographic Details
Published in:Journal of revenue and pricing management 2020-06, Vol.19 (3), p.162-189
Main Authors: Espinet, Josep Maria, Gassiot-Melian, Ariadna, Rigall-I-Torrent, Ricard
Format: Article
Language:English
Subjects:
Business and Management
Cruises
Hospitality industry
International taxation
Research Article
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Summary:The cruise industry is a segment within the tourism and hospitality sector, with special characteristics as the accommodation moves from one place to another. The aim of this study is to rank cruise companies’ prices by means of some of their characteristics and attributes. To carry out this research a set of updated databases were created. The methodology applied is the hedonic approach. The results obtained using several specifications allow us to set a stable ranking of cruise companies’ prices that are useful for academics, practitioners and customers, which is a novelty in the academic cruise industry.
ISSN:1476-6930
1477-657X
DOI:10.1057/s41272-020-00232-8