How NBCUniversal is creating ‘pull’ for analytics

Leaders striving to make data a source of competitive advantage must respect this reality and strive for a culture where people across the organization are driving demand for data, instead of the other way around. [...]we like to think about it as a data-informed culture. [...]they haven’t even had...

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Bibliographic Details
Published in:The McKinsey quarterly 2018-08
Main Authors: Davies, Cameron, Rowshankish, Kayvaun, Schwartz, David
Format: Magazinearticle
Language:English
Subjects:
Competitive advantage
Employees
Online Access:Get full text
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Summary:Leaders striving to make data a source of competitive advantage must respect this reality and strive for a culture where people across the organization are driving demand for data, instead of the other way around. [...]we like to think about it as a data-informed culture. [...]they haven’t even had a one-on-one conversation with their end users to really understand what their problems and challenges are. How they really used the tool was to pull historic data; it was an advanced form of a spreadsheet that autopulled numbers they then downloaded and manipulated in Excel, loaded back up to automatically create the file they needed to send off to the Sales systems.
ISSN:0047-5394