Healthcare warms up to the Web
In a roundtable forum, participants discuss whether healthcare organizations, especially provider organizations, will be seen as the preferred source of health-related information or whether these functions will be carried out by the WebMD's of the Internet world. According to Daniel Fell of Da...
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| Published in: | Marketing health services 2003-04, Vol.23 (1), p.36 |
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| Main Author: | |
| Format: | Magazinearticle |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | In a roundtable forum, participants discuss whether healthcare organizations, especially provider organizations, will be seen as the preferred source of health-related information or whether these functions will be carried out by the WebMD's of the Internet world. According to Daniel Fell of Daniel+Douglas+Norcross, many hospital marketers are not comfortable enough with the Internet technology to champion it within their organizations. However, Brad Aronson, president of i-Frontier, says that being online offers a more robust opportunity to help patients manage their diseases at a significantly reduced price when compared with offline programs. Joyce Flory, editor of Medicine on the Net, agrees and says that CEO acceptance of being online came slowly. Many still have not realized the Web's potential for information, advice, decision-support tools, interactivity, transactions, and care delivery. |
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| ISSN: | 1094-1304 |