Decision Making within the Household

Existing research on household decision making is reviewed in terms of three questions: (1) Which family members are involved in economic decisions? (2) What is the nature of family decision processes? and (3) Are decision outcomes affected by differences in family role structure and decision strate...

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Bibliographic Details
Published in:The Journal of consumer research 1976-03, Vol.2 (4), p.241-260
Main Author: Davis, Harry L.
Format: Article
Language:English
Subjects:
Attitudes
Automobiles
Brand loyalty
Brands
Children
Consumer behavior
Consumer research
Consumers
Consumption
Decision making
Economists
Family members
Households
Husbands
Marketing
Personality
Preferences
Questionnaires
Spouses
Wives
Citations: Items that cite this one
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Summary:Existing research on household decision making is reviewed in terms of three questions: (1) Which family members are involved in economic decisions? (2) What is the nature of family decision processes? and (3) Are decision outcomes affected by differences in family role structure and decision strategies? Problem areas related to each of these questions are discussed, including an overemphasis on decision roles rather than processes and outcomes, noncomparable and insufficient measures of purchase influence, and marketing's preference for individual-based models of consumer behavior.
ISSN:0093-5301
1537-5277
DOI:10.1086/208639