Unobtrusive Observational Measures as a Qualitative Extension of Visitor Surveys at Festivals and Events: Mass Observation Revisited

Unobtrusive Observational Measures as a Qualitative Extension of Visitor Surveys at Festivals and Events: Mass Observation Revisited

This article explores methodological issues in monitoring one-time, short-run, festival performances and events with fast exit rates (e.g., concerts and theatrical performances). Through critical case analysis the article suggests the limitations of questionnaire surveys and the value of augmenting...

Full description

Saved in:
Bibliographic Details
Published in:Journal of travel research 1997-04, Vol.35 (4), p.25-30
Main Author: Seaton, A. V.
Format: Article
Language:eng
Subjects:
Art exhibits
Audiences
Effectiveness
Festivals
Interviews
Local elections
Methods
Polls & surveys
Public sector
Questionnaires
Reception (Artistic works)
Special events
Studies
Tourism
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This article explores methodological issues in monitoring one-time, short-run, festival performances and events with fast exit rates (e.g., concerts and theatrical performances). Through critical case analysis the article suggests the limitations of questionnaire surveys and the value of augmenting them with unobtrusive, direct observational measures derived from those first used in U.K. leisure/tourism research by Mass Observation in the 1930s and 1940s and since commended to, but rarely adopted by, tourism researchers.
ISSN:0047-2875
1552-6763