The organization environment influence from a resort on Paraiba state coast to satisfy the guest

This article aims to analyze the ability of the studied resort in satisfying the guest from the organizational environment. Therefore, the research has a qualitative character, a descriptive type, and nature applied being used the interpretative and evocative analysis of the data. Among the results,...

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Bibliographic Details
Published in:Revista Brasileira de Estratégia 2019-01, Vol.12 (1), p.31
Main Authors: Anna Luíza Lima de Souza, Thales Batista de Lima
Format: Article
Language:English
Subjects:
Customer satisfaction
Environmental impact
Resorts & spas
Strategic planning
Online Access:Get full text
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Summary:This article aims to analyze the ability of the studied resort in satisfying the guest from the organizational environment. Therefore, the research has a qualitative character, a descriptive type, and nature applied being used the interpretative and evocative analysis of the data. Among the results, one identifies that the establishment of the resort benefited the local community because the enterprise is a reference in the region of Conde/PB. The Manager and his staff care about their guests, once they create strategic plans to satisfy and retain the guest based on the environmental analysis. One concluded that there was a satisfactory result in the processes used by the resort to reach guest satisfaction and how one can use the environment on its favor.
ISSN:1983-8484
2175-3350
DOI:10.7213/rebrae.v12i1.24646