Quality of lifestyle and luxury purchase inclinations from the perspectives of affluent Muslim consumers

Purpose – This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards “relationship” or “materialistic” QoL, when purchasing luxury products or services. Design/methodology/approach –...

Full description

Saved in:
Bibliographic Details
Published in:Journal of Islamic marketing 2016-03, Vol.7 (1), p.95-119
Main Authors: Kassim, Norizan M, Zain, Mohamed M
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Disposable income
Expatriates
Influence
Islam
Islamic financing
Lifestyles
Marketing
Marketing strategy/methods
Materialism
Muslims
Purchase intention
Purchasing
Quality of life
Religion
Researchers
Shopping
Society
Studies
Tourism
Values
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Purpose – This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards “relationship” or “materialistic” QoL, when purchasing luxury products or services. Design/methodology/approach – This research uses a questionnaire-based survey involving 233 Muslim customers. Data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling. Findings – The results show that relationship QoL of the consumers insignificantly affects their materialistic QoL. Thus, one way of achieving their quality lifestyle is through sharing and generosity and not through materialistic QoL. Also, their relationship QoL affects their basic necessity QoL through physical and community relationships but not through their social relationship. Furthermore, basic necessity QoL negatively affects both materialistic QoL and luxury purchase inclinations, indicating that they generally tend to go for material goods once their basic needs are fulfilled. Finally, there is a significant positive effect of materialistic QoL on their interest in purchasing luxury products or services. Research limitations/implications – The small sample size used in this research represents the main limitation of this research. This study provides further evidence that the preferences for luxury products/services are not the same across cultures. In the affluent country of Qatar, consumers initially prefer relationship QoL over materialistic QoL. After they have surpassed the basic necessity QoL, only then they would go for materialistic QoL and be inclined to go for luxury products/services. Practical implications – This study has found that there are great opportunities for international luxury product marketers to market their products and services to Muslim customers in the lucrative market of Qatar or in other affluent Muslim markets similar to that of Qatar. Social implications – The findings imply that the lifestyles of affluent Muslim consumers are slightly different from consumers in other societies/cultures in terms of their preference for luxury goods and services. Their interests in buying luxury products and services are somewhat guided by their religious convictions, which caused them to give preference to basic necessity QoL over materialistic QoL, at least at the initial stage of their lifestyle. Originality/value – The novelty of this st
ISSN:1759-0833
1759-0841
DOI:10.1108/JIMA-08-2014-0052