17-D: Friends With Benefits: Social Support and Pain of Payment

This research demonstrates how social presence, through its effect on social support, can attenuate pain of payment. Studies 1 and 2 show a direct negative effect of social presence on pain of payment, as well as a mediating effect of social support.

Bibliographic Details

Main Authors:	Abrams, Deborah, Bond, Samuel, Lowe, Michael
Format:	Conference Proceeding
Language:	eng
Subjects:	Payments Social support Studies
Online Access:	Get full text
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